SuperSeven

The goal was to move away from a typical casino look, which is often a cartoony almost childish graphics, or even worse – stock imagery. The main obstacle was time, as being the only one who works on the creation of the brand, I had to figure out a way where I can create a large volume of assets in a short amount of time, and this is where 3D models came in handy. I created a library of different casino objects such as chips, slot reel, roulette and so on. The advantage of it was that once created, it can be re-used in different lighting and different angles.

Here are some of them in action, on carousel banners.

As work began on the build of the website, we needed a 404 page. This was one of the proposed designs, which we went with.

Casino lobby design.

On some of the UI elements we went all in, trying to figure out what’s the best look for a CTA button, that won’t be similar to all the other casinos but will still look good.

One of the promotions was the SuperBar where the bar grows as you play on the website.

The goal here was to illustrate it in a video/GIF form, but as short as possible and without any VO.

 

The brand values – all of them were re-designed from the marketing studio provided stock imagery to the custom made ones, where each is in a round form or has roundness to it, to imitate the objects you see in a casino – roulette, chip, marks on dice.

 

Landing page UI/UX

 

The above screen recording is of a parallax header I created on the affiliate website, which has 3 layers, which creates a feel of depth and makes you want to engage with the website more, as well as scroll down to see if there are anything like this on the rest of the site.

All in all, there was quite a lot of work that was going on behind the scenes and I can’t even show 1/4th of the imagery I did, but here are some honorable mentions.

 

Email template

 

Lots of marketing banners. Here’s one of them

 

Social media covers.

 

Various 3D models

 

Share: